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Yogesh Apte
Sep 12, 2022 5 mins
Learn how matching mindsets can lead to better investment decisions. This blog explores the connection between psychology and investing. This blog provides in-depth analysis and practical advice. These funds are suitable for long-term investors looking to save on taxes. They offer a unique combination of tax savings and potential for high returns over time.
Over the last 6 years, I’ve been working as a Digital Marketeer in Banking and Financial Services. More recently, over the last 4 months of working at DSP Mutual Fund, I felt that there are several similarities between a marketeer and investor. This blog is on my perspective on the similarity in mindsets.
On the surface, it might seem like Digital Marketeers and Mutual Fund Investors have lives that are a world apart. On some level, that is true. While a Digital Marketeer devises effective strategies to advertise products and services, Investors invest capital to make the most out of economic conditions & opportunities. However, if you dive deeper, you might find various commonalities.
For instance, I maintain spreadsheets for my marketing activities as well as for my investing plan. I have to keep track of the funds spent on a marketing campaign and check if the investment is yielding results. Similarly, I also invest in Mutual Funds with an end-goal in mind and having an excel sheet mapping out the projected timelines and objectives helps me stay on track.
Similarly, a Mutual Fund investor’s primary effort is to identify the right funds so they can grow their investment over time. I have set up Google alerts for news about mutual funds and related topics. Staying informed about fund performance has also helped me become aware of opportunities, make decisions and possibly avoid pitfalls. I also review the performance of the funds I have invested in regularly.
The philosophy for both is the same; tread carefully but act decisively to succeed!
The same goes for mutual fund investors. If you conduct in-depth research about the funds you are investing in (or not), while keeping track of market conditions, fund performance, inherent risks etc, you are likely to do better & take better decisions.
Timing the market can be equally important for mutual fund investors. But here’s the catch- no one can get it right, every single time. In fact, Experts say don’t try to time the market. I also think so, except that I look for a few triggers- when the market has fallen, when a consistent fund seems to be suddenly underperforming, when a cyclical sector is not doing well. It doesn’t guarantee anything, but it tells me there are opportunities available here. An investment’s success largely depends on the market conditions and its position therein. So, if an investor is able to read the market conditions to enter the market, the opportunity and the potential for reward could be very high. And if you can’t- don’t worry about ‘timing’, simply increase your ‘time in’ the market. Time is of the essence, and how!
Similarly, marketeers who invest systematically over the long-term also get the benefit of constant feedback and actionable data across different time horizons and position campaigns better. This data helps inform the strategy for the future and can allow one to benchmark performance against different periods of time. I avoid hasty decisions, whether while marketing or investing, as it has always led to poor results for me. Being systematic in marketing and Mutual Funds has proven to be quite successful over the years, at least for me.
It is said that you must consistently practice an action for 21 days for it to become a habit. The same goes for ensuring that these skills become second-nature to you.
Tracking Mutual Fund performance over time in this manner is a similar endeavour. It helps you identify what worked, what did not, and what can potentially work. It can therefore help you get a more holistic understanding of investing.
Once you’ve hit success, it is time to hit the reset button, and look for the next challenge, that next big goal to chase, and focus yourself on the path to success.
While many parallels exist between Digital Marketeers and Investors, the will to keep learning and applying new techniques and new methods is critical for success. By harnessing the traits of one, the goals for the other can be achieved. Adopting these traits is also more a necessity than an option, and for anyone looking to find ways to succeed here, the secret to doing so lies blatantly in front of you.
So if you’re a digital marketeer too and haven’t started investing yet, start right away. You already have what it takes!
Yogesh Apte is a Growth Marketeer in DSP's E-business team . He believes in metrics-driven marketing that helps drive growth. He is committed to delivering exceptional results across the ad tech and MarTech space. In his leisure time, he loves travelling solo.
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This note is for information purposes only. In this material DSP Asset Managers Pvt Ltd (the AMC) has used information that is publicly available and is believed to be from reliable sources. While utmost care has been exercised, the author or the AMC does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. Readers, before acting on any information herein should make their own investigation & seek appropriate professional advice. Any sector(s)/ stock(s)/ issuer(s) mentioned do not constitute any recommendation and the AMC may or may not have any future position in these. All opinions/ figures/ charts/ graphs are as on date of publishing (or as at mentioned date) and are subject to change without notice. Any logos used may be trademarks™ or registered® trademarks of their respective holders, our usage does not imply any affiliation with or endorsement by them.
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