Why is a Mutual Fund brand making you go through a neck workout and giving life advice?

Reading these words may have been difficult, but to actually do what they say is even more so. We’re essentially trying to tell you one simple thing.

A lot of things in life are stressful. Investing shouldn’t be one of them.

While market fluctuations may worry you- and they worry even the best of us, there is a simple method to deal with them. This method combines two important human traits that can make your financial muscle stronger. Resilience - to help you remain tough when the market gets tough, and Discipline – to add some structure and also help you remain aligned with your goals.

Experts call this method:

SIP (Systematic Investment Plan).

We just call it, common sense.

Now, a SIP can only work as well as the person who started it, allows it to. While SIPs help you remain disciplined and add resilience to your investment strategy, your own ability to exhibit Patience and Commitment, are even more important to ensure you stick to the plan.

Okay- SIPs are good. Your own behaviour helps too! So what could make it even better?

Begin a SIP in a Dynamic Asset Allocation Fund (DAAF)

A DAAF is a simple investment product which invests in a mix of equity and debt. It helps you not only deal with market ups & downs, but also tries to take advantage of them unemotionally, by dynamically adjusting the proportion of money invested between the two. Starting a SIP in DSP DAAF could be a smart way to remain rational and follow fundamental investing logic. Given how rough markets seem these days, this already sounds like a good idea, doesn’t it?

So give that neck a rest

Begin a SIP in a DAAF!

Aim to make your journey smoother

Start a SIP now!